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A Beginner's Guide to Understanding Instagram Stories

In the age of social media, Instagram Stories have quickly become a popular tool for businesses and individuals alike. With over 500 million people using the feature daily, it’s crucial to understand what Instagram Stories are and how they work. So, if you’re new to this social media platform or are curious about expanding your online presence, this guide is for you! In this blog post, we’ll explore all things Instagram Stories, define their purpose, discuss their importance, and provide helpful information on how they work.


Instagram Stories are a feature on the social media platform Instagram that allows users to share photos and videos that disappear after 24 hours. It’s a tool that businesses and individuals leverage to showcase their brand, products, and services through visual storytelling. Using Instagram Stories, users have the ability to add text, emojis, stickers, filters, and music to their content to make it more engaging and interactive.

Why use Instagram Stories?

Instagram Stories offer a unique opportunity to connect with your audience in a more personal and authentic way. With its ephemeral nature, it encourages people to check in daily and provides a sense of exclusivity since the content is only available for a short period. Additionally, it’s an excellent way for businesses to showcase their products or services without being overly promotional.

Why is it important?

Incorporating Instagram Stories into your social media strategy is crucial for a few reasons. Firstly, it’s a great way to build brand awareness and attract new followers. Secondly, Instagram Stories provide a fantastic opportunity for businesses to share exclusive content such as behind-the-scenes glimpses, product launches, or special giveaways. Lastly, Instagram Stories create an immersive experience for your audience, encouraging them to engage with your brand on a deeper level.

How does it work?

To create an Instagram Story, tap your profile picture on the left-hand side of the Instagram home screen or swipe left from anywhere in your feed. From there, you can take a new photo or video, or upload content from your camera roll. Once you’ve selected your content, you can add filters, text, and stickers to make it more engaging. You can also tag other users, add hashtags, and apply a location tag. Once you’ve finished creating your story, you can choose to share it with your followers, specific users, or anyone on Instagram, by clicking on the ‘share’ button.


Instagram Stories can be used to achieve various goals, such as promoting a new product, announcing an event, or providing educational content. Here are three examples of different approaches used by businesses and brands:

Product showcase

A skincare brand shares a new product launch through their Instagram Stories, highlighting the benefits and ingredients of their latest skincare item with product demos.


A clothing brand invites their followers backstage to meet their designers and see their creative process before launching a new collection.

Q&A session

A wellness influencer hosts an Instagram Stories Q&A session, where followers can ask questions about fitness, nutrition, or mental health.

Common Questions and Answers:

Who can see my Instagram Stories?

By default, your Instagram Story will be visible to all of your followers unless you choose to share it only with selected people or make it public.

Can I save my Instagram Stories?

Yes, you can save your Instagram Stories to your camera roll, or add them to your highlights to make them visible on your profile indefinitely.

How long does an Instagram Story last?

An Instagram Story lasts for only 24 hours and disappears after that.

Can I see who viewed my Instagram Story?

Yes, you can see the number of people who’ve viewed your Instagram Story, and if you have a business account, you can access insights about your story’s performance.

Hopefully, this beginner’s guide has provided valuable insights into Instagram Stories and how they work. Instagram Stories are a powerful tool to connect and engage with your followers, and businesses can leverage them to build brand awareness and promote their products. Whether you’re an individual or a brand, Instagram Stories offer a unique opportunity to showcase your creativity and personality. By following these tips, you can get started with creating compelling Instagram Stories and growing your following on this popular social media platform.